At the New York Comics Convention some years back I sat in on a panel where the Marvel rep discussed the difficulty they had in training their in-house staff to write for an-all ages audience. He said that for many years they were simply pulling writers and artists from their mainstream books and instructing them what not to say or draw. No guns, no blood, no ‘language’ or suggestive situations, and so on. The results were awkward, uninteresting, clunky.
No surprise since studies show the average age of most comics collectors is over 30, and most comics writers and illustrators nowadays grew up reading comics, and have moved on to adult themes: cynicism, decay of common values, despair, etc…
Generally though the genesis of superhero comics can be understood to be adolescent hormonal fantasies. Bulgy men and women (with correspondingly exaggerated characteristics of male/female bulgy-ness) swoop across the sky in skintight costumes, solving problems by pounding them to pulp. These are testosterone surges running rampant.
And if there exists a sort of magical thinking in the idea that you can simply smash your complex problems as they arise, well, what’s wrong with a little magic? It’s enough to realize that there is supposed to be a moral code that allows you to smash your problems, so long as you are doing so in defense of the helpless and not merely for personal benefit.

